Mood Board

How we would attract our target audience

Production Schedule

We decided that we would film all of our footage in one day so that when we edit the footage there isn't any dramatic changes in the lighting due to varied weather on different days. Thus starting in the morning so we get as much sunlight as possible, making all of our shots in a consistent lighting.

The following day (December 6th), we would have the photoshoot for our album cover. We decided to do this on another day so we can use a professional white background for a top quality shoot.

The development of the digipack would span over two days (December 10th - 11th), as well as the development of the release poster (December 16th - 17th).

Editing the footage would also span over two days, working all day to ensure that our video is best constructed and put together as possible.

Risk Assessment

Plan for Release Poster (Telephone Box)

This will be the layout for our release poster as part of our digipack. This plan is the layout if we were to market the album on a telephone box which widely used when promoting new music and albums.

Audience Feedback

Target audience profile