Target audience profiling 2

Below is an audience profile of what I believe the audience for my music video should be. It shows the primary and secondary audience, along with the ages I think my video will target. 

Genre research

Genre Research - TOP 3

RnB:

RnB, also known as R&B,  modernly stands for rhythm and base! RnB was originally founded in the 1940s, in the united states, which was originally called Rhythm and blues. Since then it has gone under many changes hence the modern name Rhythm and base. RnB is primarily from a black origin however modern day RnB is widely listened to and performed by many different races. 
RnB is a global 
 
 

Some of the first RnB artist and albums were:

• Ray Charles - Singular Genius
• James Brown - Sex Machine
• B.B King - Live at the Regal
• Bo Diddley - Bo Diddley's Beach party
• Ike Turner
• Stevie Wonder - The Definitive Collection

RnB dominate the world today, in terms of most successful genres.

Some of the best RnB stars of today are:

• Chris Brown
• Rihanna
• Chari XCX
• David Huetta

Rap:

Rapping has many names for it, MCing, spitting bars, rhyming and even as far as poetry but it is generally known as rapping. Rap is a spoken or chanted rhyming of lyric, it is known as word poetry that is performed over a musical instrumental or beat . They're many different components of raps but the most important and highly targeted are content of the rap, the combining flow of rhythm and rhyme and the delivery. Rap music allowed many sub genres to be created such as Hip Hop music. The first sign of rap was dated back in 1920s and 30s. Some of the greatest rap artist of today are:

• LL Cool J
• Run DMC
• Russell Simons
• Slick Rick
• Salt 'n' Pepper

Rap is also very successful in this modern age. Today Rap is recognised to be one of the best genre's of music around and very popular to learn and perform. Many people in the world study, learn and practice this genre in order to become the best at it. This is then performed to an audience for entertainment. The growing use of web 2.0 in the modern era, creates a platform for individuals to deploy their 'rap' talent, to the intended audience. This genre has become so big that both genre's have taken up the learning 'rap', with newly found superstar 'Nicki Minaj' being seen as inspiration after being signed by a massive record label (Young Money).
Some of the best rappers of today are:

• Kanye West
• 2 Chainz
• Mac Miller
• Drake
• Nicki Minaj

Rock (Rock and Roll):
What is commonly known today as Rock music was preferred as 'Rock and Roll' back when it was originated in the late 1940s, early 1950s. Rock music was a combination of blues music, jazz music, gospel music, western swing and country music. When Rock and Roll was first originated it was known that Rock and Roll. When Rock and Roll was first created, piano and saxophone were the lead instruments however very soon after that, guitar was introduced and took over. Now rock
and roll typical instrument include electric guitars (bass and rhythm) and a drum kit.
In the modern era, rock and roll has a specific audience, this is a huge genre however lacks diversity due to the type of sound rock and roll presents.

Some of todays best Rock artist consist ofl

• Beck
• Artic Monkeys
• Rolling stones
• Maroon 5

RUSSO – LATERS I'M OFF: ANALYSIS OF 6 SHOTS

Russo 6shotsanalysis-131112141832-phpapp01 (1) from Trillymayne

Mood Board

Plan for Release Poster (Telephone Box)

This will be the layout for our release poster as part of our digipack. This plan is the layout if we were to market the album on a telephone box which widely used when promoting new music and albums.

Target audience profile

Digipak and Album Deconstruction

Styles of Music Video

Styles of music videos from Trillymayne

Survey audience results

A2mediamusicvideogeneralquestionnaireanalysis 110705135824-phpapp01.pptx from Trillymayne

Conventions

Stylistic Conventions- Media Studies

Basshunter Shot Type Deconstruction

Basshunter Shot Type Deconstruction

Song Choice Ideas

Lip syncing practice

Lip sync practice by Aziza

Useful videos - Lights Film School

Lights film school on youtube provide many useful videos on framing and composition of filming to different shot types and angles. I found some of the videos increasingly useful as I feel they would help AS level as well as A2.



As well as this basic video, I felt the videos below can help when producing our music video as they talk about colour temperature which we wish to play around with to give different effects (gloom and happiness) and also lighting is useful to be able to create intensity within our music video.

ROAR Analysis

Analysis of Media Videos

Music Survey

Survey Maker

Kanye West - Heartless (Favourite Pop Video)

I like this video because of its cartoon effect and the uniqueness which it has standing out from many other music videos.



The music videos follows some of Goodwins theory:



Notions of looking: the video heartless by kanye west follow generic conventions by objectifying woman (the focal point of the video). The print screen shows woman being used as sex symbols and icon for male viewers.



Intertextuality: the fact the artist has gone down a cartoon as a part of his visual challenges the typical conventions of RnB but reflects on the game world e.g. this print screens looks similar to shots/visuals that could be found in the popular game "Grand Theft Auto" reflecting on the "Hood Life" that so many people admire. The genre stereotypically promotes where the second images has direct images from "the jetsons" a children program representing family life which is complete contrast from the first image and the representation of " Grand Theft Auto" being told through his actions of being in pain because of the woman.



Music and the visuals: throughout the music video the viewer is introduced with flashing lights and bold objects, which all flow and follow through with the beat of the song. Also this flashy life the artist promotes fits with the message of the song. Also the song is trying to send across the idea that money can get you woman however there is side effects to that, the lights help draw in the viewer and can represent paparazzi and the idolised life of the artist and promoting it as a positive thing although it may not be.