Song Choice

Press play to play the song, if it still hasn't played double click the text.

Final Version Music Video (I Camera work, editing was done by partners)

First Draft Music Video

Evaluation Question 2

Question 2 (1) from Trillymayne

Album advert (Draft)

Inside insert Digipak

Digipak back cover (Draft)

Back cover Digipak (Final version)

Back cover digipak ( Drafts )

Album advert (Work in progress)

Album Advert (Final version)

Equipment used for shoot

Focused brainstorm

Theories and how it can be applied to my music video

Brainstorming ideas for music video

Target audience profiling 2

Below is an audience profile of what I believe the audience for my music video should be. It shows the primary and secondary audience, along with the ages I think my video will target. 

Genre research

Genre Research - TOP 3

RnB:

RnB, also known as R&B,  modernly stands for rhythm and base! RnB was originally founded in the 1940s, in the united states, which was originally called Rhythm and blues. Since then it has gone under many changes hence the modern name Rhythm and base. RnB is primarily from a black origin however modern day RnB is widely listened to and performed by many different races. 
RnB is a global 
 
 

Some of the first RnB artist and albums were:

• Ray Charles - Singular Genius
• James Brown - Sex Machine
• B.B King - Live at the Regal
• Bo Diddley - Bo Diddley's Beach party
• Ike Turner
• Stevie Wonder - The Definitive Collection

RnB dominate the world today, in terms of most successful genres.

Some of the best RnB stars of today are:

• Chris Brown
• Rihanna
• Chari XCX
• David Huetta

Rap:

Rapping has many names for it, MCing, spitting bars, rhyming and even as far as poetry but it is generally known as rapping. Rap is a spoken or chanted rhyming of lyric, it is known as word poetry that is performed over a musical instrumental or beat . They're many different components of raps but the most important and highly targeted are content of the rap, the combining flow of rhythm and rhyme and the delivery. Rap music allowed many sub genres to be created such as Hip Hop music. The first sign of rap was dated back in 1920s and 30s. Some of the greatest rap artist of today are:

• LL Cool J
• Run DMC
• Russell Simons
• Slick Rick
• Salt 'n' Pepper

Rap is also very successful in this modern age. Today Rap is recognised to be one of the best genre's of music around and very popular to learn and perform. Many people in the world study, learn and practice this genre in order to become the best at it. This is then performed to an audience for entertainment. The growing use of web 2.0 in the modern era, creates a platform for individuals to deploy their 'rap' talent, to the intended audience. This genre has become so big that both genre's have taken up the learning 'rap', with newly found superstar 'Nicki Minaj' being seen as inspiration after being signed by a massive record label (Young Money).
Some of the best rappers of today are:

• Kanye West
• 2 Chainz
• Mac Miller
• Drake
• Nicki Minaj

Rock (Rock and Roll):
What is commonly known today as Rock music was preferred as 'Rock and Roll' back when it was originated in the late 1940s, early 1950s. Rock music was a combination of blues music, jazz music, gospel music, western swing and country music. When Rock and Roll was first originated it was known that Rock and Roll. When Rock and Roll was first created, piano and saxophone were the lead instruments however very soon after that, guitar was introduced and took over. Now rock
and roll typical instrument include electric guitars (bass and rhythm) and a drum kit.
In the modern era, rock and roll has a specific audience, this is a huge genre however lacks diversity due to the type of sound rock and roll presents.

Some of todays best Rock artist consist ofl

• Beck
• Artic Monkeys
• Rolling stones
• Maroon 5

Evaluation Question 1

Waiting for video to show like for like comparison.

Shooting script

Music Video Shotlist from Trillymayne

Advert (Working progress)

Evaluation Question 4

Evaluation Question 3

Call sheet

storyboard

Made with Storyboard That

Advert Mock up

Front cover ( work in progress)

Poster Plan

 This plan is the layout if we were to market the album on a telephone box which widely used when promoting new music and albums.

Existing product inspiration

I want to create a colourful digipak cover just like this Chris Brown cover, I believe this digipak is very unique in a way that it doesn't really conform to the hip-hop stereotypes of having a colour scheme of 2 or 3 colours but this way more colours and is more vibrant and aesthetically pleasing.

Test shots

Working progress (Digipak)

Before (Digipak back cover)

Digipak Back Mock up

Weather Check

The best weather to shoot the outside shots is on Sunday, this is because the performers go college and won't be able to attend on weekdays and also Sunday is the only day which looks like Sun will be coming out despite the short time of sunshine it will be.

Location Of Video

One of our locations we decided to take the shot was a car park in Thornton Heath, this was to create a urban feel to the music video and also follow some conventions found in current music videos in the genre like flashy cars and also spending a lot of time on the streets. This creates a intimidating look especially if the video is shot whilst its dark.

Another location we decided to shoot our video is in a room just like this, preferably with minimal furniture in the background. This is to allow the performers to be them and use the space to create an intimidating look by making full use of the space also following conventions in the genre.

Change Of Performers and Song Choice

Unfortunately, due to circumstances with the previous performers, we won't be able to create the video with the previous performers, however we now have a group of performers who creates songs and are willing to perform one for my production and allow me to create a music video for them. This therefore will lead to a change in the genre of the production, however I don't believe more research will have to be done as already have a strong interest into the new genre of grime so the knowledge is already there. I will just have to undergo some planning and start production.